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Award in Marketing CIM Level 4

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Course Information:

Introduction to this course

The Award in Marketing CIM Level 4 is aimed at the aspiring professional marketer who wants to gain the knowledge and skills to succeed and progress in their Marketing career. The course aims to give you an understanding of the wider role of Marketing, an insight into customer behaviour and the ability to help implement tactical marketing activities at an operational level.

Entry Requirements

You need one or more the following to join this course:

  • CIM Introductory Certificate (Level 3) Marketing

  • Any relevant Level 3 qualification

  • Any UK degree or international equivalent

  • International Baccalaureate (Equivalent to NQF Level 3 and above)

  • Professional practice i.e. at least one year in a marketing role and diagnostic assessment on level 4

  • If English is not your first language, you need to provide evidence an English Language qualification achieved within the last two years. You need to be working in a junior marketing position, aspire to a career in marketing or be moving into a marketing role from another area. Many of those who enrol will be Marketing Assistants or may be Personal Assistants. The course is also a useful introduction for those working in a marketing support role.

    Career prospects

    This Certificate has been developed following extensive global employer-led research, including small businesses, international organisations and numerous marketers across a range of marketing and business functions. Once you gain the qualification, you will have the knowledge, skills and understanding you need to be able to perform at an operational level and to successfully carry out an essential and professional marketing role within the workplace. If you would like to develop your skills further ready for a more responsible position, you can progress to the CIM Diploma (Level 6) Professional Marketing.

    How will I be assessed?

    Marketing - Online exam of multiple choice questions.

    Integrated Communications - Set assignment

    Optional unit - Assignment or portfolio

    Course content/units

    You will complete two mandatory units:

  • Marketing
  • Integrated Communications

  • You can then choose one of the following:

  • Customer Experience
  • Digital Marketing

  • You must pass three units to receive the Professional Certificate, although each module leads to an Award. Each of these modules is also available as a stand alone course. Please contact Yeovil College on 01935 423921 to find out more.

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